Recent Projects

“Here are five standout projects, briefly illustrating the problem, client goal, and approach. ”

Project Title: Idaho Law Group

Client/Context: Redesign website, Branding, Law firm,

Problem Statement: Recognizing that the previous site suffered from an unclear logo and overly gray, blurry design, we opted for a brand refresh—selecting a cleaner main logo concept and modernizing the overall visual identity for clarity and speed. I also extended this refreshed branding across business cards and signage to ensure cohesive, polished presentation.”

My Role: In this capacity, I led the brand refresh by developing a cleaner, more distinct logo and modernizing the overall visual identity to enhance user experience and performance. I also extended this refreshed branding across business cards and signage to ensure cohesive, polished presentation.

Result: In this capacity, I led the brand refresh by developing a cleaner, more distinct logo and modernizing the overall visual identity to enhance user experience and performance. I also extended this refreshed branding across business cards and signage to ensure cohesive, polished presentation.

Project Title: Rivers Edge Construction

Client/Context: Construction Company, Rebuild Website, Logo Concepts,

Problem Statement: This construction company had no existing website, which limited their ability to showcase their work and connect with potential clients. The family has Hawaiian roots, so I incorporated orange and brown tones inspired by Hawaiian tattoo patterns to reflect their cultural influence. One challenge was that their domain was hosted on a third-party server with custom security protocols, which required me to coordinate directly with that provider. I built the site using WordPress within those constraints. The main technical issue was slow site speed due to limitations on the hosting server.

My Role: My role included redesigning and building a website that would appeal to both individual customers and large companies, showcasing the scale and quality of their construction work—including heavy excavation and large equipment. I also re‑vectored their logo and presented several design concepts, experimenting with variations on the “ER” initials. In the end, they chose to stick with their original logo. In addition to the website, I designed business cards and brochures to support their brand across both digital and print materials.

Result: For the final presentation, I met with the team to review the website on a projector and test it on mobile. The owner and team were happy with the site’s design, flow, and overall user experience.

Project Title: CountrycornersRVPark

Client/Context: Brand Redesign/Rebuild website

Problem Statement: The existing website was outdated and in need of a full refresh and rebranding. It had too much content, a cluttered layout, and an interface that wasn’t user-friendly. Customers found it difficult to navigate, with an overwhelming menu, inconsistent imagery, and a poor color scheme—all of which created a frustrating experience and weakened the brand’s impact.”

My Role: My role was to create a modern logo that reflected the Idaho countryside and calm atmosphere of the park, which mainly serves retirees aged 50 to 60. I chose grounded, earthy tones—like light khaki brown—to match the relaxed, welcoming vibe. I also redesigned the website, ensuring all key links, especially the camp sign-up forms, were fully functional and easy to access. The focus was on making navigation simple and intuitive for all visitors.

Result: The customer and team loved the website—especially the clean navigation and the calming color palette. If I were to revisit the project, I would explore laying out the content more spaciously and include more storytelling around visitors’ experiences at the campsite to better connect with potential guests.

Project Title:Upliftretreat

Client/Context: Logo/apparel/website for signing up

Problem Statement: The camp needed a website where singles could easily sign up, view photos of the Bear Lake location, and learn more about the planned activities. It also required a clear schedule and dedicated sections to highlight guest speakers and their backgrounds.

My Role: My role was to design a logo that captured the spirit of the event—bringing singles together to enjoy uplifting experiences, connect with others, and hear from inspiring speakers. I focused on creating a welcoming and fun brand identity that reflected both the social and personal growth aspects of the camp.

Result: The final website made it easy for users to register, explore the event schedule, and get excited about the experience through visuals and speaker info. The client was happy with both the branding and functionality. If I were to improve it further, I would add more personal stories or testimonials to help new visitors connect emotionally with the event.

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Project Title: tlcontractorsllc

Client/Context: redesign website make it look better

My Role: My role was to redesign the website to improve the overall user experience and make it more intuitive and enjoyable for visitors. I focused on creating clear navigation, organizing content effectively, and ensuring all interactive elements like buttons worked seamlessly.

Result: The redesigned website offered a much smoother user experience with better navigation and organized content. Visitors could easily find what they needed and contact the business, leading to improved engagement and positive feedback from the client. Which lead to clients friend liking the website and wanting one.

Project Title: Echalesalsa

Client/Context: Logo design/ branding/ menu and website.

Problem Statement: The food truck had no existing logo or branding, which made it hard to stand out—especially online. They needed a playful, cartoon-style logo that represented the ingredients and personality of their food. Since they also use DoorDash for orders, the website had to be designed to integrate seamlessly with the delivery platform, giving customers a smooth and engaging online experie

My Role: I designed a fun, cartoon-style logo that captured the bold personality of the food truck and the fresh ingredients used in their dishes. I also built a user-friendly website that integrated with DoorDash, making it easy for customers to place orders directly from the site.

Result: The customer was very happy with the final branding and website. They especially loved the vibrant colors and playful style, which matched their brand identity and helped create a more engaging online presence.

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